Trait appends now can resolve at multiple resolutions

Trait appends can now fall back to broader levels of granularity when an individual match isn’t available in the Faraday Identity Graph (FIG).

Previously, traits were only appended at the individual level. Now, if we can’t identify a person directly, Faraday automatically resolves to the household or even regional level to ensure the record still receives relevant context.

For example, if a trait like age can’t be resolved for an individual, it will be approximated using the average age of the household associated with that address.

This update extends the same multi-resolution logic used in our predictive scoring to trait appends, improving overall coverage and consistency.