Changelog

Personas updated to include new interpretation features

Ben Rose
Ben Rose
on

We’ve rolled out an upgrade to persona sets that makes them easier to interpret and more useful in practice.

Adding interpretation

Each persona now comes with:

  • Summaries — each persona now includes a plain-English description in the Definition tab.
  • Salient traits — the datapoints that most distinguish a persona from others in the set are featured in the Analysis tab and marked with a ⭐.
  • Recommendations — practical engagement strategies now appear in a new Recommendations tab.

These additions appear in the Dashboard and API across new persona sets.

Learn more in the persona set documentation.