Choose a deployment cutoff by cost per conversion

The Prediction distribution table on a Pipeline's Analysis tab can now suggest where to set your deployment cutoff.

Enter what it costs to reach one contact and the most you would pay for one conversion. The table then adds the spend and expected cost per conversion for each probability bin, and highlights the lowest bin that still converts for less than your target. Above the table, it gives you the probability to filter on when you deploy, and the average cost per conversion of everyone above that cutoff.

The table also shows the conversion rate the model expects across your pipeline's population. If that rate is far from what you actually see, treat the probabilities and any cutoff based on them with caution. A toggle switches the counts, and the calculation, between individuals and residences.

Faraday doesn't store your cost figures. They are only used to calculate the table on your screen.