In today's competitive landscape, many brands—especially those in home and financial services—buy leads from third-party sources. These leads are often purchased through a process called [ping-post](https://activeprospect.com/glossary/ping-post/), where lead bids are placed in real time.

Unfortunately, many of these leads don't convert into customers, leading to wasted marketing spend. But what if there were a way to ensure you're only purchasing leads with the highest potential to convert?

## The Challenge

Brands face a common challenge when buying leads: the inability to distinguish good leads from bad ones. Without clear insight into the likelihood of a lead converting, brands often waste money purchasing low-quality leads. The inefficiency of this process is a huge financial drain.

## Faraday's Lead Rejection Solution

This is where Faraday steps in. Our AI platform can optimize your lead buying process by predicting the probability of each lead converting. Here’s how it works:

1. **Scoring Leads in Real Time:**
   Faraday scores your eligible population, which often includes a broad “everybody cohort,” on their likelihood to become customers.
2. **Real-Time API Integration:**
   When a lead becomes available for purchase, your brand can request a conversion score using Faraday’s real-time Lookup API. This score allows you to make an informed decision about whether to buy that lead, ensuring you're only investing in leads with strong potential.

## How to Implement Faraday's Lead Rejection Strategy

You can seamlessly integrate Faraday’s lead rejection solution into your current lead management system (LMS). Here’s a simple three-step approach:

1. Set a conversion probability threshold based on Faraday's score.
2. In your LMS’s ping-post facility (like LeadConduit), set up a rule to automatically reject any lead that falls below that threshold.
3. Enjoy better quality leads without lifting a finger.

## The Benefits of Rejecting Bad Leads

By using Faraday to automatically reject poor-quality leads, your brand will:

- **Save Money:** Stop wasting your budget on low-probability leads.
- **Improve Conversion Rates:** Focus on high-quality leads that are more likely to convert, increasing your overall success rate.

## Take Control of Your Lead Buying

Faraday empowers you to take control of your lead purchasing process, ensuring that your money goes to leads that are truly worth it. With our AI-driven lead rejection solution, you can optimize your marketing spend and improve your customer acquisition strategy.

Lead rejection customer stories

This home services brand saves $41K per month on leads from their affiliates