A real-time AI co-pilot for automotive BDC reps generates a psychological profile and live call script for every incoming lead — but the product depended on consumer context that didn't exist in their CRM or credit bureau data alone.
A real-time AI co-pilot for automotive sales teams embedded Faraday's Lookup API to enrich every incoming lead with a full consumer profile — giving reps a psychological profile and call script before they dial, deployed in days instead of months.
The traditional path — licensing data from brokers — came with six-figure upfront fees, months of ETL engineering, and no real-time API, which was a non-starter for a product that needs to enrich a lead in the seconds before a rep dials.
Instead, the team embedded Faraday's Lookup API directly into the co-pilot's CRM lead intake flow. When a lead arrives, the co-pilot fires a real-time call to Faraday and gets back a consumer profile from the Faraday Identity Graph — 1,400+ attributes covering demographics, financial signals, lifestyle indicators, and household context — within seconds.
Privacy compliance, identity resolution, and data infrastructure came included with the Faraday integration, freeing the engineering team to focus on building the product rather than the data plumbing underneath it.
Lead enrichment that would have required months of infrastructure work was live in days, with a real-time pipeline operating within the seconds-level latency the co-pilot requires.
