How to target direct mail campaigns using Faraday
In this feature guide, we’ll walk through how to use Faraday to enable direct mail marketing campaigns that are highly personalized, and highly effective.
· Patrick DohertyIn this feature guide, we’ll walk through how to use Faraday to enable direct mail marketing campaigns that are highly personalized, and highly effective.
· Patrick DohertyJoin Faraday's Directors of Accounts Alex Noyes and Nick Haggerty, as well as Director of Marketing Perry McDermott, where they discuss modern direct mail targeting and personalization tactics you can use to get better results from your campaigns.
· FaradayPersonalized direct mail can be accomplished through several different means that utilize your first-party data, such as merge tags and creative variations. With machine learning and third-party consumer data on top of your first-party data, you can accomplish it more effectively, and at scale.
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