Consumer inboxes, Instagram feeds, and the like are riddled with emails and ads–some personalized, some not–and each leaves a different impression. The result is that brands need to work harder & smarter to stand out from the competition.
· Patrick Doherty
When a 5% increased retention rate can result in up to a 95% increase in profits, it’s no wonder that brands are looking for every edge they can in order to keep their customers on board and delighted.
· Patrick Doherty
Doing personalization at scale right can provide incredible value to your brand, and has a major impact on how your customers see and interact with you. A daunting set of challenges is presented to most brands that try to tackle the issue themselves–let’s dive into a few of the most glaring challenges.
· Patrick Doherty
Modern brands are adopting a first party data enrichment strategy through third party data providers to gain a true understanding of who their customers are so that every engagement is a delight.
· Patrick Doherty
The best lead scoring software isn’t an add-on. If you take the shortcut, it’ll show signs of rust quickly, leaving you scrambling for an alternative and wondering why you ever bothered in the first place.
· Patrick Doherty
Predictive personalization involves the unification of your first-party customer data with rich, third-party, cookieless consumer data–after all, your customers exist outside of interactions with your brand.
· Patrick DohertyThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.