How Advia Credit Union doubled auto loan conversions
Advia was able to better understand its members’ needs and more intelligently segment both their email and direct mail audiences.
· FaradayEngagement and retention
How Boll & Branch powers personalized experiences with customer predictions
Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
· Faraday
How Burrow uses data science to drive intelligent growth
Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
· Faraday
Creating a customer retention strategy with data at its core.
Reebok and Walmart-Mattel pair with Faraday and Lob to share how they use data to drive retention.
· FaradayCustomer engagement strategies for self-care brands
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.
· Faraday
Using third-party data in marketing responsibly
The use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.
· Perry McDermott
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