
How Advia Credit Union doubled auto loan conversions
Advia was able to better understand its members’ needs and more intelligently segment both their email and direct mail audiences.
· FaradayAdvia was able to better understand its members’ needs and more intelligently segment both their email and direct mail audiences.
· FaradayUsing Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
· FaradayAlong with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
· FaradayReebok and Walmart-Mattel pair with Faraday and Lob to share how they use data to drive retention.
· FaradayOver the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.
· FaradayThe use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.
· Perry McDermott