Consumer inboxes, Instagram feeds, and the like are riddled with emails and ads–some personalized, some not–and each leaves a different impression. The result is that brands need to work harder & smarter to stand out from the competition.
· Patrick Doherty
When a 5% increased retention rate can result in up to a 95% increase in profits, it’s no wonder that brands are looking for every edge they can in order to keep their customers on board and delighted.
· Patrick Doherty
Join Directors of Accounts Alex Noyes and Nick Haggerty, as well as Director of Marketing, Perry McDermott as they discuss how predictive AI can transform personalization and engagement to deliver relevant and timely interactions.
· Faraday
Doing personalization at scale right can provide incredible value to your brand, and has a major impact on how your customers see and interact with you. A daunting set of challenges is presented to most brands that try to tackle the issue themselves–let’s dive into a few of the most glaring challenges.
· Patrick Doherty
The best lead scoring software isn’t an add-on. If you take the shortcut, it’ll show signs of rust quickly, leaving you scrambling for an alternative and wondering why you ever bothered in the first place.
· Patrick Doherty
Predictive personalization involves the unification of your first-party customer data with rich, third-party, cookieless consumer data–after all, your customers exist outside of interactions with your brand.
· Patrick DohertyThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.