How Ethos uses AI to streamline the insurance buying experience
Ethos is on a mission to make life insurance easily accessible for all.
· Damara Goodloe, Perry McDermottAd optimization
Home improvement brand gets 4X lead conversion lift with Faraday
This home improvement brand saw a 35% increase in incremental lead genereration and a 4x improvement in their baseline lead conversion rate with Faraday predictions.
· Damara Goodloe, Perry McDermott
How Canopy scales acquisition and mitigates seasonal downturn
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
· Faraday
How Burrow uses data science to drive intelligent growth
Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
· Faraday
How Facebook lookalike audiences can bolster your ad campaigns
Whether you’re brand new to marketing or have been in the game for years, there are plenty of options for you to explore around lookalikes.
· Faraday
How Interior Define boosted ROAS 147% using consumer predictions
After seeing those results on paid search, Interior Define used a similar location-based targeting strategy with Facebook Ads, resulting in another significant lift in ROAS.
· Faraday
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