How Canopy scales acquisition and mitigates seasonal downturn
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
· FaradayAd optimization
How Burrow uses data science to drive intelligent growth
Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
· Faraday
How Facebook lookalike audiences can bolster your ad campaigns
Whether you’re brand new to marketing or have been in the game for years, there are plenty of options for you to explore around lookalikes.
· Faraday
How Interior Define boosted ROAS 147% using consumer predictions
After seeing those results on paid search, Interior Define used a similar location-based targeting strategy with Facebook Ads, resulting in another significant lift in ROAS.
· Faraday
How Orchard reaches high-quality home buyers and sellers using predictions
“Faraday has been a huge unlock for us in finding really high quality customers on channels that have removed a lot of their detailed targeting options, and allowed us to efficiently scale in Facebook.”
· Faraday
How Saatchi art implemented data-driven predictions to lead generation campaigns
“Faraday has given us a new level of insight and transparency into our models. We’ve seen significant improvement in campaign performance on Facebook and are excited to leverage Faraday’s machine learning capabilities across more teams and channels.”
· Faraday