Faraday isn’t just a powerful predictive hammer - it’s the whole data science toolbox

When you think of Faraday, you probably think of AI agents—or maybe the powerful, unified data contained within the FIG. And sure, those are things we do. But honestly, that's just the tip of the iceberg.

The truth is, Faraday is built to flex around your needs. We work with brands at every stage of sophistication, and with a huge range of business goals. Some come to us with a relatively defined and straightforward need, like improving lead scoring. Others want to clean up and append their messy or incomplete customer data, or to assess an entirely new market. Still others plan to build our predictive agents directly into their own SaaS products - we call this Powered-by-Faraday. Finally, some just need help connecting all the complicated pieces together.

Where you start depends on what you need. We've designed Faraday to meet you at exactly that point.

🧱 Start here if: You need a clearer picture of your customers

If you're trying to understand your audience, clean up your CRM, or prep for future modeling—this is your starting point.

Our data enrichment and identity resolution services help you fill in the blanks, standardize messy records, and generate a complete, unified view of your customer base:

• Data Appends: Append lifestyle, demographic, and behavioral traits—standard or premium—directly to your records and sync with your core systems. More here.
• Identity Match Boost: Add names, emails, and addresses to incomplete profiles, helping expand the size and accuracy of your training sets.
• Universal ID: Standardize addresses, resolve identities across systems, and enable reverse email and phone lookups using a persistent person ID.

Not everyone is ready for predictive modeling—and that’s okay. Strong foundations make everything else possible.

🔩 Start here if: You need to connect the dots across systems

If you already have data and strategy in place but struggle to make it all work together, our professional services are here to bridge the gap.

We offer white-glove support to operationalize the intelligence Faraday provides:

• Managed connections: We’ll integrate Faraday with Salesforce, Meta, your internal CRM—whatever your stack looks like.
• Market Opportunity Analysis: We review your market penetration quarterly and show you where the biggest geographic opportunities lie.
• Custom data science & analytics: Execute bespoke projects with our senior data science team.
• Custom tooling & automation: Build internal tools or workflow automations tailored to your business.

You don’t have to do it alone—we’ll help you turn strategy into action.

🧠 Start here if: You’re ready to predict and personalize

This is where many of our customers begin—and what we’re best known for: AI that helps you understand what your customers are likely to do next.

If you're looking to score leads, reduce churn, or create more personalized outreach, Faraday’s predictive models and audiences are built to deliver:

• Predictive AI agents: Go beyond lead scoring with models for churn, lifetime value, upsell potential, and more.
• Audiences for digital channels: Receive high-fit hashed emails, ready to activate across Meta, Google, TikTok, and others.
• Audiences for direct mail: Get precise household addresses for targeted or EDDM-style campaigns.

You bring the data—we’ll bring the intelligence.

🚀 Start here if: You want to build predictive power into your own product

Some of our most forward-thinking partners aren’t just using Faraday internally—they’re embedding it into the products they deliver to their own customers.

Powered by Faraday lets you integrate predictive intelligence directly into your SaaS platform, offering rich insights without having to build a data science team from scratch.

With Powered by Faraday, you can:

• Embed predictive scores into your product workflows
• Offer enriched customer profiles based on Faraday’s Identity Graph
• Provide market opportunity insights or customer segmentations as native features

Our flexible APIs and white-labeled services make it easy to extend your platform’s capabilities—and drive even more value for your users.

🧰 Wherever you’re starting—we’ve built it to work together

Faraday isn’t a product you grow out of. It’s one that grows with you.

We’re not just here to predict. We’re here to help you deploy, adapt, integrate, and scale. Whether you're just getting started or refining a sophisticated strategy, we’ve got the tools—and the team—to support your growth.

That’s what makes Faraday more than just a hammer.

It’s the whole toolbox.