AI-Powered insights for SaaS companies, the fast way

Introducing Powered by Faraday

This is precisely why we launched Powered by Faraday—a turnkey solution that allows SaaS companies to integrate AI-powered customer predictions into their platforms without having to build or maintain machine learning models themselves.

We’ve spent over a decade refining predictive models that help businesses understand and anticipate customer behavior and with Powered by Faraday, we bring these capabilities directly into the hands of product teams, enabling them to enhance their software with advanced AI-driven insights quickly and cost-effectively.

What Powered by Faraday does

With Powered by Faraday, companies can:

• Enrich their customer data with 1,500+ built-in consumer attributes, adding valuable context to their existing datasets.
• Predict customer behavior by using pre-built machine learning models that score leads, prioritize outreach, and identify high-conversion opportunities.
• Accelerate product development by embedding plug-and-play AI models, cutting multi-year build times down to weeks or even days.
• Optimize costs and scalability with transparent pricing and predictable expenses, avoiding the uncertainty of large-scale computational costs.

For SaaS companies looking to offer predictive capabilities without reinventing the wheel, Powered by Faraday is a game-changer.

Faraday’s competitive edge

Many companies offer AI solutions, but Powered by Faraday stands out due to several key advantages:

• Seamless integration with a robust API: Powered by Faraday is designed for seamless implementation. Faraday’s well-documented, developer-friendly API makes embedding AI-driven insights into a product straightforward and efficient.
• FIG (Faraday Identity Graph): A vast, privacy-compliant third-party dataset with 1,500+ attributes, enabling richer predictions than first-party data alone.
• Forward-deployed data science & professional services: Hands-on support from data scientists who fine-tune models and ensure seamless deployment.
• Ethical, privacy-first AI: A commitment to consumer privacy, avoiding personally identifiable information while delivering accurate predictions.
• Industry-specific models: Pre-trained, vertical-specific machine learning models that accelerate time-to-value.
• Flexibility to design tailored solutions: Faraday enables companies to integrate predictive capabilities without the constraints of rigid, one-size-fits-all AI solutions—offering the perfect balance between ease of adoption and customization.

By combining rich third-party data with hands-on AI expertise, Faraday helps SaaS companies deliver world-class predictive features faster and with greater accuracy than in-house or off-the-shelf solutions.

Real-world use cases

Many companies have already leveraged Powered by Faraday to enhance their platforms.

Here’s how two of them—AccuLynx and SalesRabbit—are making AI-driven predictions a core part of their products:

AccuLynx: Smarter lead prioritization for roofing contractors

AccuLynx, a leading provider of business management software for roofing contractors, needed a way to help their customers prioritize sales efforts more effectively. They integrated Faraday’s prediction API into their new Lead Intelligence feature, which automatically scores leads within AccuLynx’s platform, based on hundreds of demographic, financial, and property data points.

The result? Roofing contractors using AccuLynx no longer have to guess which leads to focus on. Instead, they get AI-powered rankings that help them close more deals efficiently—without needing in-house data science expertise.

As their VP of Product Mark Rattin said, “Lead Intelligence is a game-changer for roofing companies,” … “AccuLynx customers no longer have to guess which leads to call first, or only rely on their experienced sales people to quickly close deals. Now they can improve their sales win rates by focusing their efforts on the best leads.”

Sounds like a win to us!

SalesRabbit: AI-Driven insights for field sales teams

SalesRabbit, a leader in field sales software, wanted to take their DataGrid solution to the next level. While their platform already provided canvassers with property and homeowner data, they saw an opportunity to go further—predicting which homeowners were most likely to convert based on behavioral and demographic insights.

By integrating Faraday’s agentic customer prediction models, SalesRabbit was able to:

• Guide sales reps toward high-potential neighborhoods and properties.
• Optimize canvassing routes for better efficiency.
• Improve app performance by caching predictive insights in advance.

By leveraging Powered by Faraday, SalesRabbit transformed DataGrid into DataGrid AI, offering their customers a predictive lead scoring tool in a fraction of the time it would’ve taken to build in-house.

Conclusion: AI-Powered predictions without the headache

For SaaS companies looking to bring predictive insights to their customers, building AI models from scratch is often too expensive, time-consuming, and resource-intensive. Powered by Faraday removes those barriers, making it easy to integrate best-in-class consumer predictions into your product without the heavy lift.

Whether you want to help your customers prioritize leads, optimize sales territories, or enhance customer insights, Powered by Faraday lets you do it faster, more affordably, and at scale.

Want to see how it works? Check out the full stories from AccuLynx and SalesRabbit, or reach out to Dave or the Faraday team to explore how Powered by Faraday can enhance your platform.