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How they did it

A series of posts that helps Faraday users employ the same predictive strategies as some of the world’s most successful brands

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How they did it

How to: enhance your customer data with rich personas

Pat Doherty
Pat Doherty
on Oct 31, 2024

Part of our "How they did it" series, this entry highlights exactly how Boll & Branch predicted their customer personas in Faraday, then deployed their predictions to Iterable for email activation.

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