Data catalog
Cord cutter likelihood
Ranks an individual's likelihood of not having a cable or paid television subscription, modeled based on whether the household not use any of cable TV, satellite TV, fiber optic TV, and does use any of free streaming services, paid streaming subscription, antenna, IPTV, other free service, other paid service, for accessing shows and/or movies.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | cord_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |