Price sensitive cable cord cutter likelihood
Ranks an individual's likelihood to cut cable service because of price, modeled based on whether the household not have cable TV, satellite TV, nor fiber optic TV, and use any of free streaming services, paid streaming subscription, antenna, IPTV, other free service, other paid service for accessing shows and/or movies, and don't use cable TV, satellite TV, or fiber optic TV because they are too expensive or the prices kept increasing.
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | price_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher number means a greater ranked likelihood. | |
Popularity
How much Faraday's models lean on this attribute.
| Industry | Popularity rank | Average share of weight |
|---|---|---|
| All industries | 452 of 500 | 0.1% |
| Marketing | 179 of 500 | 0.2% |
| Home services | 100 of 243 | 0.2% |
| Ecommerce | 143 of 279 | 0.2% |
| Financial | 228 of 500 | 0.1% |