Data catalog
Price sensitive cable cord cutter likelihood
Ranks an individual's likelihood to cut cable service because of price, modeled based on whether the household not have cable TV, satellite TV, nor fiber optic TV, and use any of free streaming services, paid streaming subscription, antenna, IPTV, other free service, other paid service for accessing shows and/or movies, and don't use cable TV, satellite TV, or fiber optic TV because they are too expensive or the prices kept increasing.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | price_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |