Credit financial service interest
Indicates whether an individual is interested in financial services, such as banking, insurance, or installment loans. Known or imputed for 77.8 million individuals — 30.2% of Faraday's identity graph.
77,823,912 people have this value. You only pay for people we match.
At a glance
- Coverage today
- 30.2%
- Typical coverage
- 29.5%
- Individuals with a value
- 77.8M
- Share true
- 100.0%
- Most values come
- from the person
- Latest collection
- Jun 1, 2026
How the two values split
n = 77,823,912Share of individuals on each side of the flag, and how much of the population carries a value at all.
69.8% of individuals have no value (Null). Null is not false.
Share true over time
100.0%100.0% → 100.0% across 12 collections. Estimated from a 1% sample of individuals.
Coverage
Latest collection: 223,305,428 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
30.2% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 30.2% sits on the catalog’s own coverage range.
Higher coverage than 39% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value flipped between true and false.
of individuals changed value between the two most recent collections. Nothing changed. The catalog median is 16.0%.
Contribution ledger
13 ingestions1 authority contributed since Mar 2024.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 263,433,649 | 74d6c94c-8e2b-48fe-a704-50c99ad3cdde | ||
| 266,506,942 | c5492806-a892-460e-aba1-ee78ffb29c5b | ||
| 264,096,977 | 1181277b-b751-4a59-aae1-101fa3f55375 | ||
| 264,777,400 | af53c569-4fe2-4282-975b-4cbf5f85692d | ||
| 268,508,091 | 84d6a1c5-d142-4a4d-9cb3-902de4c82c30 | ||
Related attributes
Attributes whose descriptions are closest to this one.
Use it in the API
Send an email, phone, or address. Get Credit financial service interest back in real time.
- Add
credit_financial_service_interestto a project. - Send an email, phone, or address to the project's append endpoint. The response carries Credit financial service interest for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
-H 'Authorization: Bearer YOUR_API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"email": "jane.doe@example.com"
}'→ {"attributes":{"credit_financial_service_interest":true}}Technical details
- API name
- credit_financial_service_interest
- Category
- fig/financial
- Type · unit
- Boolean
- Statistical type
- binary
- Allowed values
- null
- Derivations
- Observed
- — the attribute is directly observed.
- How values combine
- Uses the first available of up to 3 source fields, in priority order.
- Directionality
- null
- Deprecation
- false