Data catalog
Faith based media interest likelihood
Ranks an individual's likelihood to have an interest in faith-based media, including reading religious materials, listening to Christian or gospel music, and general faith-based interests.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | faith_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Percent | percent |
| Type | Integer | long |
| Statistical type | Ratio | ratio |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Not applicable | |