Data catalog
Faith focused donation recency
Indicates how recently an individual has donated to faith-based causes, modeled based on households who have strong spiritual beliefs and believe that faith can improve the lives of those in need.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | faith_ | |
| Category | Civic | fig/civic |
| Unit | Months | months |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means the event occurred further in the past. | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
1 | 0-6 months |
7 | 7-12 months |
13 | 13-18 months |
19 | 19-24 months |
25 | 25 months+ |