Data catalog
Families count
Counts the total number of family households in the surrounding postcode from ACS 2024 5-year table B11001 (cell 002, total_family_households). A family household is one where the householder is related by birth, marriage, or adoption to at least one other resident.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | families_ | |
| Category | Demography | fig/demography |
| Unit | Count | count |
| Type | Integer | long |
| Statistical type | Ratio | ratio |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means more family households in the surrounding postcode. | |