Data catalog
Households with children count
Counts the number of families in the surrounding postcode with own children of the householder under 18, summed across married-couple, male-householder, and female-householder family types.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | households_ | |
| Category | Demography | fig/demography |
| Unit | Count | count |
| Type | Integer | long |
| Statistical type | Ratio | ratio |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means more households with children in the surrounding postcode. | |