Data catalog
Income compared to county average
Measures how a household's estimated income compares to the average income for its county, expressed as the percentage above or below the county average. For example, a value of 25 means a household's income is 25% above average.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | income_ | |
| Category | Financial | fig/financial |
| Unit | Percent | percent |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Not applicable | |