Data catalog
Low to median household income pct
Estimates the share of households in the surrounding postcode earning at or below 80% of the postcode median household income.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | low_ | |
| Category | Financial | fig/financial |
| Unit | Percent | percent |
| Type | Float | double |
| Statistical type | Ratio | ratio |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a larger share of households in the surrounding postcode are low- to moderate-income relative to their local median. | |