Data catalog

Juvenile life insurance purchase interest

Indicates whether someone in the household has an interest in purchasing juvenile life insurance.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
juvenile_life_insurance_purchase_interest
CategoryFinancialfig/financial
UnitNot applicablenull
Type Booleanboolean
Statistical type Binarybinary
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Not applicable