Kitchen and bath purchase recency
Indicates how recently an individual purchased items in the kitchen and bath category. Known or imputed for 7.1 million individuals — 2.9% of Faraday's identity graph.
At a glance
- Coverage today
- 2.9%
- Typical coverage
- 3.8%
- Individuals with a value
- 7.1M
- Median
- 25 months
- Most values come
- from the person
- Latest collection
- May 1, 2026
Distribution
n = 7,140,545Share of individuals with a known value in each band. The middle 50% falls between 25 and 25 months, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
25 months25 months → 25 months across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the delivered codes mean
5 codes
- 1
- 0-6 months
- 7
- 7-12 months
- 13
- 13-18 months
- 19
- 19-24 months
- 25
- 25 months+
Coverage
Latest collection: 229,689,060 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
2.9% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 2.9% sits on the catalog’s own coverage range.
Higher coverage than 11% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 2.6× steadier than the catalog median of 13.5%.
Contribution ledger
13 ingestions
1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 2026-05-01 | 2026-09-10 | 266,506,942 | c5492806… |
| 2026-03-01 | 2026-07-01 | 264,096,977 | 1181277b… |
| 2026-02-01 | 2026-07-02 | 264,777,400 | af53c569… |
| 2025-12-01 | 2026-08-11 | 268,508,091 | 84d6a1c5… |
| 2025-11-01 | 2026-08-11 | 268,299,874 | a071c538… |
Technical details
- API name
- kitchen_and_bath_purchase_recency
- Category
- fig/lifestyle
- Type · unit
- Integer · months
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- Unspecified
- Directionality
- Higher number means the event occurred further in the past.
- Deprecation
- false
In a payload
{
"attributes": {
"kitchen_and_bath_purchase_recency": 25
}
}