Data catalog
Mail order responder
Indicates whether someone in the household responds to or transacts via mail order, covering categories such as food, children's products, big and tall, videos/DVDs, jewelry, gifts, health and beauty, women's plus, books, home furnishings, magazines, apparel, and charitable donations.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | mail_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Not applicable | null |
| Type | Boolean | boolean |
| Statistical type | Binary | binary |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Not applicable | |