Data catalog
Online pharmacy shopper likelihood
Ranks an individual's likelihood to shop at pharmacies online, modeled based on whether the individual has used online pharmacies, and in the last 12 months used an online pharmacy six or more times for prescription medication, and the household is very likely to use an online pharmacy in the next 12 months for prescription medication.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | online_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |