Per capita income

Integer · dollar

Estimates the average income per person in the surrounding postcode over the past 12 months, in 2024 inflation-adjusted dollars. Known or imputed for 33,427 postcodes — 98.0% of the postcodes Faraday knows.

At a glance

Coverage today
98.0%
Typical coverage
98.0%
Postcodes with a value
33.4K
Median
37,356 dollars
Most values come
from the area
Latest collection
Dec 31, 2024

Distribution

How values are spread across the records that have one. Use it to check that the attribute tells records apart: when one value holds nearly everyone, it will not separate audiences much. The bars run in rank order, from the lowest value to the highest. The shading groups the bars into percentile bands.

Share by value

n = 33,427

Share of postcodes with a known value in each band. The middle 50% falls between 30,327 and 47,670 dollars, shaded darkest.

P10
24,665
P25
30,327
Median
37,356
P75
47,670
P90
63,301

P10 means 10% of postcodes have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.

Median over time

37,843 dollars

31,335 dollars → 37,843 dollars across 4 collections, shaded between P25 and P75. Estimated from a 1% sample of postcodes.

Dec 2021Dec 2022Dec 2023Dec 2024

Coverage

How widely Faraday has this attribute, and how precise its values are. How many of your own records get a value also depends on how many of them Faraday matches. The state map shows where coverage is thin. Coverage over time shows whether it is growing or shrinking.

Coverage by state

Percentage of postcodes in each state with a value.

Coverage over time

98.0% today

Share of postcodes holding a value at each monthly snapshot. A value carries forward for one year.

Dec 21Dec 22Dec 23Dec 24Jan 25Dec 25May 26

How we arrive at a value

Latest collection: 41,117 postcodes

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 0%
Not used for this attribute — no value is inherited this way.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 100%
Estimated from other people in their postcode or region.

Coverage, in context

Where 98.0% sits on the catalog’s own coverage range.

catalog min 11%max 100%

Higher coverage than 41% of postcode-level attributes in the catalog

Freshness

Whether the values reflect today. A long gap since the latest collection means they may lag behind what is true now.

Collections

How recently this was collected, and how often a new collection arrives. Each bar is one collection, sized by how many postcodes it carried. Gaps are real — collection is periodic, not continuous.

Dec 31, 2024
latest collection
21 months 28 days
since the latest collection
yearly
new collection cadence
Dec 21Dec 22Dec 23Dec 24

Change between collections

How much values move between collections. Income or life events should move; heavy change in something steady can mean noisy data.

100.0%

of postcodes changed value between the two most recent collections — 6.2× the catalog median of 16.0%.

Went down 31.0%Unchanged 0.0%Went up 69.0%

Contribution ledger

4 ingestions

1 authority contributed since Dec 2021.

ObservedIngestedCountID
41,117e2d21660-1ea6-430a-8bf9-33673e10fdd6
41,045263a35d2-5801-4741-b944-e98bac372850
41,0452a630c8a-310d-4609-85f0-6b111e297fd3
41,045bd04e3fc-186d-491b-8619-c4aa7f2f47a9

Related attributes

Attributes whose descriptions are closest to this one.

Use it in the API

Send an email, phone, or address. Get Per capita income back in real time.

curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
      "email": "jane.doe@example.com"
    }'
→ {"attributes":{"per_capita_income":37356}}

Technical details

null in any row means the label does not apply, or is not recorded, for this attribute.

API name
The field to request through the API, and the key it comes back under in a payload.
per_capita_income
Category
The catalog group the attribute is filed under.
fig/financial
Type · unit
The kind of value and, where it has one, its unit of measure. Counts on this page are in postcodes, whatever the unit.
Integer · dollar
Statistical type
How the values are meant to be read: a measured amount, one of a ranked set, one of an unordered set, or several from an unordered set. The chart's form comes from the published values; for categories without a rank prefix, this label decides whether they are listed in rank order or by size.
ordinal
Allowed values
The full list of values, when the attribute has a fixed set.
null
Derivations
How the value is produced, each with its definition.
null
How values combine
How the values from the attribute's sources become the one value delivered.
Read from a single source field.
Directionality
For ordered values, what a higher value means.
Higher number means higher per-person income in the surrounding postcode.
Deprecation
True when the attribute is being retired; choose another for new work.
false