Data catalog
Pets are family likelihood
Ranks an individual's likelihood to treat pets as family members, such as through pet photos, birthday celebrations, and spa visits, modeled based on whether the individual treat the individual's pet like the individual would a family member, do family photos usually include the individual's pet, does the individual's pet get a present on their birthday or holidays, do the individual regularly take the individual's pet to the spa and in a typical year, do the individual spend at least $1,500 on the individual's pet.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | pets_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |