Data catalog
Premium natural laundry product buyer likelihood
Ranks an individual's likelihood to pay extra for natural laundry products, modeled based on whether the individual is somewhat willing to pay more for a natural laundry product, have the individual very often paid more for a natural laundry product and would the individual consider yourself willing to pay at least 21% more for a natural laundry product.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | premium_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |