Premium natural personal care likelihood
Ranks an individual's likelihood to pay a price premium for natural personal care products, modeled based on whether the person considers it important for a personal care product to be natural when deciding what to buy.
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | premium_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher number means a greater ranked likelihood. | |
Popularity
How much Faraday's models lean on this attribute.
| Industry | Popularity rank | Average share of weight |
|---|---|---|
| All industries | 216 of 500 | 0.1% |
| Financial | 119 of 500 | 0.2% |
| Solar | 154 of 194 | 0.2% |
| Real estate | 134 of 441 | 0.2% |
| Marketing | 293 of 500 | 0.1% |
| Ecommerce | 167 of 279 | 0.1% |