Data catalog
Purchased via telemarketing
Indicates the household made at least one purchase through a telemarketing channel within the last 24 months. (Note: original text incorrectly references 'sweepstakes' — likely a copy-paste error from the sister attribute.)
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | purchased_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Not applicable | null |
| Type | Boolean | boolean |
| Statistical type | Binary | binary |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Not applicable | |