Social media ad influenced purchaser likelihood
Ranks an individual's likelihood to make purchases because they were influenced by a social media ad, modeled based on whether the household members have made six or more purchases by clicking on an ad in a social media app in the last 12 months. Known or imputed for 247.9 million individuals — 99.3% of Faraday's identity graph.
At a glance
- Coverage today
- 99.3%
- Typical coverage
- 99.6%
- Individuals with a value
- 247.9M
- Median
- 53 rank
- Most values come
- from the person
- Latest collection
- May 1, 2026
Distribution
n = 247,862,630Share of individuals with a known value in each band. The middle 50% falls between 29 and 77 rank, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
53 rank53 rank → 53 rank across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
Coverage
Latest collection: 229,689,060 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
99.3% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 99.3% sits on the catalog’s own coverage range.
Higher coverage than 48% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 4.4× the catalog median of 13.5%.
Contribution ledger
12 ingestions
1 authority contributed since Mar 2024.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 2026-05-01 | 2026-09-10 | 266,506,942 | c5492806… |
| 2026-03-01 | 2026-07-01 | 264,096,977 | 1181277b… |
| 2026-02-01 | 2026-07-02 | 264,777,400 | af53c569… |
| 2025-12-01 | 2026-08-11 | 268,508,091 | 84d6a1c5… |
| 2025-11-01 | 2026-08-11 | 268,299,874 | a071c538… |
Technical details
- API name
- social_media_ad_influenced_purchaser_likelihood
- Category
- fig/lifestyle
- Type · unit
- Integer · rank
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- null
- Directionality
- Higher number means a greater ranked likelihood.
- Deprecation
- false
In a payload
{
"attributes": {
"social_media_ad_influenced_purchaser_likelihood": 53
}
}