Target enthusiast likelihood

Integer · rank

Ranks an individual's likelihood to shop at Target at least monthly and prefer it over competing retailers. Known or imputed for 257.6 million individuals — 100.0% of Faraday's identity graph.

At a glance

Coverage today
100.0%
Typical coverage
98.5%
Individuals with a value
257.6M
Median
48 rank
Most values come
from the person
Latest collection
Jun 1, 2026

Distribution

How values are spread across the records that have one. Use it to check that the attribute tells records apart: when one value holds nearly everyone, it will not separate audiences much. The bars run in rank order, from the lowest value to the highest. The shading groups the bars into percentile bands.

Share by value

n = 257,569,338

Share of individuals with a known value in each band. The middle 50% falls between 25 and 72 rank, shaded darkest.

P10
11
P25
25
Median
48
P75
72
P90
88

P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.

Median over time

48 rank

49 rank → 48 rank across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.

Jun 2024Mar 2025Jul 2025Nov 2025Feb 2026Jun 2026

Coverage

How widely Faraday has this attribute, and how precise its values are. How many of your own records get a value also depends on how many of them Faraday matches. The state map shows where coverage is thin. Coverage over time shows whether it is growing or shrinking.

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

100.0% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Mar 24Nov 24Apr 25Oct 25Dec 25Mar 26Jun 26

How we arrive at a value

Latest collection: 223,305,428 individuals

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 100.0% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 47% of individual-level attributes in the catalog

Freshness

Whether the values reflect today. A long gap since the latest collection means they may lag behind what is true now.

Collections

How recently this was collected, and how often a new collection arrives. Each bar is one collection, sized by how many individuals it carried. Gaps are real — collection is periodic, not continuous.

Jun 1, 2026
latest collection
4 months 22 days
since the latest collection
every two months
new collection cadence
Jun 24Mar 25Jul 25Nov 25Feb 26May 26

Change between collections

How much values move between collections. Income or life events should move; heavy change in something steady can mean noisy data.

16.2%

of individuals changed value between the two most recent collections — 1.0× the catalog median of 16.0%.

Went down 9.8%Unchanged 83.8%Went up 6.4%

Contribution ledger

13 ingestions

1 authority contributed since Mar 2024.

ObservedIngestedCountID
263,433,64974d6c94c-8e2b-48fe-a704-50c99ad3cdde
266,506,942c5492806-a892-460e-aba1-ee78ffb29c5b
264,096,9771181277b-b751-4a59-aae1-101fa3f55375
264,777,400af53c569-4fe2-4282-975b-4cbf5f85692d
268,508,09184d6a1c5-d142-4a4d-9cb3-902de4c82c30

Related attributes

Attributes whose descriptions are closest to this one.

Neighbors found Oct 2026.

Use it in the API

Send an email, phone, or address. Get Target enthusiast likelihood back in real time.

  1. Add target_enthusiast_likelihood to a project.
  2. Send an email, phone, or address to the project's append endpoint. The response carries Target enthusiast likelihood for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
      "email": "jane.doe@example.com"
    }'
→ {"attributes":{"target_enthusiast_likelihood":48}}
Get it by APIAppend to a fileRead the API docs

Technical details

null in any row means the label does not apply, or is not recorded, for this attribute.

API name
The field to request through the API, and the key it comes back under in a payload.
target_enthusiast_likelihood
Category
The catalog group the attribute is filed under.
fig/lifestyle
Type · unit
The kind of value and, where it has one, its unit of measure. Counts on this page are in individuals, whatever the unit.
Integer · rank
Statistical type
How the values are meant to be read: a measured amount, one of a ranked set, one of an unordered set, or several from an unordered set. The chart's form comes from the published values; for categories without a rank prefix, this label decides whether they are listed in rank order or by size.
ordinal
Allowed values
The full list of values, when the attribute has a fixed set.
null
Derivations
How the value is produced, each with its definition.
null
How values combine
How the values from the attribute's sources become the one value delivered.
Read from a single source field.
Directionality
For ordered values, what a higher value means.
Higher number means a greater ranked likelihood.
Deprecation
True when the attribute is being retired; choose another for new work.
false
API reference