Technology driven consumer likelihood
Ranks an individual's likelihood to be a technology driven consumer, modeled based on whether the person considers technology a necessary part of their life, seeks products with the latest technologies, replaces items to obtain new technology, and uses it to simplify or automate tasks.
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | technology_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher number means a greater ranked likelihood. | |
Popularity
How much Faraday's models lean on this attribute.
| Industry | Popularity rank | Average share of weight |
|---|---|---|
| All industries | 167 of 500 | 0.2% |
| Marketing | 378 of 500 | 0.1% |
| Financial | 484 of 500 | 0.1% |
| Real estate | 218 of 441 | 0.1% |