Vehicle 3 make
Indicates the make of an individual's third vehicle. Known or imputed for 47.9 million individuals — 19.2% of Faraday's identity graph.
At a glance
- Coverage today
- 19.2%
- Typical coverage
- 13.8%
- Individuals with a value
- 47.9M
- Share in largest category
- 16.0%
- Most values come
- from the person
- Latest collection
- May 1, 2026
How the categories split
n = 47,931,887Share of individuals in each category. 79 categories, of which the 20 largest are shown, with 16.0% in the largest.
Every category
79 categoriesThe chart above draws the 20 largest. Search here for one it does not.
- FORD15.98%7,659,330 individuals
- CHEVROLET14.53%6,964,875 individuals
- TOYOTA9.81%4,701,902 individuals
- HONDA7.42%3,557,472 individuals
- DODGE6.47%3,099,371 individuals
- NISSAN5.06%2,423,857 individuals
- JEEP3.67%1,759,021 individuals
- GMC3.46%1,656,493 individuals
- CHRYSLER2.64%1,264,572 individuals
- HYUNDAI2.36%1,130,336 individuals
- PONTIAC2.31%1,105,283 individuals
- BUICK2.04%979,218 individuals
- VOLKSWAGEN1.76%845,243 individuals
- MAZDA1.71%820,076 individuals
- BMW1.65%788,653 individuals
- KIA1.59%761,196 individuals
- LEXUS1.56%748,716 individuals
- MERCEDES-BENZ1.48%710,221 individuals
- CADILLAC1.38%663,184 individuals
- SUBARU1.37%656,301 individuals
- MERCURY1.27%609,737 individuals
- ACURA1.15%550,585 individuals
- SATURN1.03%493,365 individuals
- OLDSMOBILE0.97%465,396 individuals
- LINCOLN0.87%416,604 individuals
- MITSUBISHI0.87%416,068 individuals
- RAM0.80%384,586 individuals
- VOLVO0.69%330,783 individuals
- INFINITI0.65%312,802 individuals
- AUDI0.65%312,251 individuals
- PLYMOUTH0.57%273,985 individuals
- ISUZU0.26%123,746 individuals
- SUZUKI0.24%114,807 individuals
- SCION0.23%109,032 individuals
- LAND ROVER0.23%108,376 individuals
- MINI0.19%92,799 individuals
- PORSCHE0.19%90,300 individuals
- GEO0.19%89,830 individuals
- SAAB0.18%85,839 individuals
- JAGUAR0.17%80,017 individuals
Category shares over time
FORD16.0% (largest)The 5 largest categories, each followed across 12 collections. Estimated from a 1% sample of individuals.
Coverage
Latest collection: 229,689,060 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
19.2% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 19.2% sits on the catalog’s own coverage range.
Higher coverage than 36% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose category changed.
of individuals changed value between the two most recent collections — 2.4× the catalog median of 13.5%.
Contribution ledger
12 ingestions
1 authority contributed since Mar 2024.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 2026-05-01 | 2026-09-10 | 266,506,942 | c5492806… |
| 2026-03-01 | 2026-07-01 | 264,096,977 | 1181277b… |
| 2026-02-01 | 2026-07-02 | 264,777,400 | af53c569… |
| 2025-12-01 | 2026-08-11 | 268,508,091 | 84d6a1c5… |
| 2025-11-01 | 2026-08-11 | 268,299,874 | a071c538… |
Technical details
- API name
- vehicle_3_make
- Category
- fig/vehicles
- Type · unit
- Text
- Statistical type
- nominal
- Allowed values
- null
- Derivations
- Observed
- — the attribute is directly observed.
- Directionality
- null
- Deprecation
- false
In a payload
{
"attributes": {
"vehicle_3_make": "FORD"
}
}