Vehicle category

vehicle_categoryLifestyleText

Indicates the type of vehicle owned by the individual's household, biased toward the most distinctive category when several are present (luxury > sport > vans > trucks > SUV > passenger). Known or imputed for 20.7 million individuals — 8.3% of Faraday's identity graph.

At a glance

Coverage today
8.3%
Typical coverage
8.3%
Individuals with a value
20.7M
Share in largest category
35.5%
Most values come
from the person
Latest collection
May 1, 2026

How the categories split

n = 20,749,834

Share of individuals in each category. 6 categories, with 35.5% in the largest.

passenger_cars
35.5%
suv
29.7%
trucks
12.1%
sport_cars
9.0%
vans
8.5%
luxury_cars
5.2%
Distinct categories
6
Share in largest category
35.5%
Share in top 3 categories
77.3%

Category shares over time

passenger_cars35.4% (largest)

The 5 largest categories, each followed across 12 collections. Estimated from a 1% sample of individuals.

Mar 2024Nov 2024Apr 2025Oct 2025Dec 2025May 2026
passenger_carssuvtruckssport_carsvans

Coverage

Latest collection: 229,689,060 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

8.3% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Mar 24Nov 24Apr 25Oct 25Dec 25May 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 8.3% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 27% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

May 1, 2026
latest collection
5 months 2 days
since the latest collection
quarterly
new collection cadence
Mar 24Nov 24Apr 25Oct 25Dec 25Mar 26

Change between collections

The share of individuals whose category changed.

0.0%

of individuals changed value between the two most recent collections — 682.5× steadier than the catalog median of 13.5%.

Contribution ledger

12 ingestions

1 authority contributed since Mar 2024.

ObservedIngestedCountID
2026-05-012026-09-10266,506,942c5492806…
2026-03-012026-07-01264,096,9771181277b…
2026-02-012026-07-02264,777,400af53c569…
2025-12-012026-08-11268,508,09184d6a1c5…
2025-11-012026-08-11268,299,874a071c538…

Technical details

API name
vehicle_category
Category
fig/lifestyle
Type · unit
Text
Statistical type
categorical
Allowed values
null
Derivations
Unspecified
Directionality
null
Deprecation
false

In a payload

{
  "attributes": {
    "vehicle_category": "passenger_cars"
  }
}