Changelog

Clients will now need to have a direct contractual relationship with Liveramp, rather than using Faraday's Liveramp account. This is to better align Faraday with data processing best practices.

View all of your events and traits in their own consoles under the Data section of the navigation bar. The new traits console will serve as your in-app data dictionary, where you can search for what traits can be matched for and filtered by.

Reorganized the navigation bar into sections–Data, Predictions, and Account–to make navigating the app easier.

This update to Faraday’s predictive modeling means lead and customer engagement scores that evolve based on customer behavior, so interventions to save deals are more effective, improving conversion rates. This won’t be an option you select in the UI, but it should result in more accurate predictions.

With this enhancement, you’ll see columns for each payload element (outcomes, personas, cohorts) of a pipeline you’ve created–previously only outcomes were supplied.