Boll & Branch story

Katia Unlu knows personalization.

After 5 years with ecom pioneer Birchbox, she was tapped to lead growth at DTC linens standout Boll & Branch. Here’s her Faraday story.

image

Boll & Branch and Faraday

It started with a hunch.

Was there really a single B&B customer, or were there several very distinct ones?

Boll & Branch learned that different personas were over-indexing on different products.

With these insights and personas being regularly deployed to their ESP, Boll & Branch was able to create personlized drips.

By customizing the offers and personalizing messaging in each drip, Boll & Branch saw a huge lift in revenue.

Curious if Faraday personalization is a good fit for your engagement strategy? Book a demo to find out.

imageimage
Brands.

Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.

On-demand

Choose a population, one or more predictions, and a destination, and Faraday handles the rest. Send audiences to Facebook, segments to Klaviyo, and auspicious zip codes to Google Ads.

Boll & Branch's Use Cases

Personalized messaging

Use Case

Skip the surveys. Get Faraday personas in your ESP to make sure every email speaks the right language.

Categories

Personalization

Predictions

Persona

Integrations

ESP
CRM

Customer profiles

Use Case

Online behavior is misleading. Basic demographics don't cut it. With Faraday, you can reach a level of insight that most brands only dream of.

Categories

Insights

Predictions

Persona
CLV
Propensity

Integrations

Faraday

More retail & ecommerce stories

Saatchi Art — 60% lower CPA

story

Using Faraday to reach likely buyers on Facebook, Saatchi Art converted more leads while significantly reducing its average cost-per-lead.

Categories

Acquisition

Predictions

Propensity

Integrations

Paid social

Interior Define — 2.5X ROAS with Faraday bid modifiers

story

Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.

Categories

Acquisition
Insights

Predictions

Propensity
Persona

Integrations

SEM
Paid social