It started with a hunch.
Was there really a single B&B customer, or were there several very distinct ones?
Boll & Branch learned that different personas were over-indexing on different products.
With these insights and personas being regularly deployed to their ESP, Boll & Branch was able to create personlized drips.
By customizing the offers and personalizing messaging in each drip, Boll & Branch saw a huge lift in revenue.
Curious if Faraday personalization is a good fit for your engagement strategy? Book a demo to find out.
It started with a hunch.
Was there really a single B&B customer, or were there several very distinct ones?
Boll & Branch learned that different personas were over-indexing on different products.
With these insights and personas being regularly deployed to their ESP, Boll & Branch was able to create personlized drips.
By customizing the offers and personalizing messaging in each drip, Boll & Branch saw a huge lift in revenue.
Curious if Faraday personalization is a good fit for your engagement strategy? Book a demo to find out.
Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.
Choose a population, one or more predictions, and a destination, and Faraday handles the rest. Send audiences to Facebook, segments to Klaviyo, and auspicious zip codes to Google Ads.