AI and the future of personalized marketing with Iterable & Faraday
Iterable interviews Faraday's CEO to unlock the secrets to automated personalization using consumer data and AI responsibly.
· FaradayGrowth tips
Creating a customer retention strategy with data at its core.
Reebok and Walmart-Mattel pair with Faraday and Lob to share how they use data to drive retention.
· Faraday
Marketing to millenials: Tips for home services companies
From getting a quote for a solar installation to matching a desired paint color, millennials value seamless communication that meets them where they already are in the digital realm.
· FaradayCustomer engagement strategies for self-care brands
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.
· Faraday
Reducing audience overlap with custom audiences
Audience overlap costs marketers valuable opportunities to reach potential customers. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.
· Faraday
How to reach at-home consumers in a homebody economy
Consumers expect better online experiences, with 68% saying they have higher expectations of brands' digital abilities since the start of the pandemic. So, how can brands deliver?
· Faraday
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