3 common-sense rules for ethical data use
With brand trust at an all-time low, it’s a good time to ask: is your organization doing the right thing with consumer data?
· Andy RossmeisslPrivacy and ethics
Using third-party data in marketing responsibly
The use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.
· Perry McDermott
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