Unlocking growth with market opportunity analysis (MOA)MOA empowers businesses to make strategic growth decisions by uncovering untapped potential and high-value opportunities in their market.Ben Roseon Jan 27, 2025
Predictive lead scoring: Best practices for B2C lead scoring using machine learningUnderstand how predictive lead scoring works and what's required to build effective B2C lead scoring models using machine learning.Faradayon Jan 15, 2025
Facebook special ad category overviewHow to use Faraday for ads when you're in a special categoryRobbie Adleron Dec 5, 2024
How to create a geotargeted audience with Faraday’s APIA guide on creating a geotargeted audience using Faraday's API.Pat Dohertyon Nov 8, 2024
How to: enhance your customer data with rich personasPart of our "How they did it" series, this entry highlights exactly how Boll & Branch predicted their customer personas in Faraday, then deployed their predictions to Iterable for email activation.Pat Dohertyon Oct 31, 2024
How to create a subaccount using Faraday's APIA short guide on creating a subaccount using Faraday's API.Pat Dohertyon Oct 28, 2024
How to interpret outcomes in FaradayA short guide on how to interpret your predictive outcomes in Faraday.Pat Dohertyon Sep 30, 2024
How to interpret recommenders in FaradayA short guide on how to interpret your predictive recommenders in Faraday.Pat Dohertyon Sep 30, 2024
What's new: event stream analysis, enrichment precision filtering & moreExplore the latest Faraday updates, including tracking of event stream change over time and filtering based on Faraday enrichment type.Pat Dohertyon Sep 20, 2024
1,000+ new and updated traits now live in FaradayThe Faraday Identity Graph recently received its biggest-ever update, with over 800 brand new traits and updates to hundreds of existing traits.Pat Dohertyon Sep 10, 2024