Unleashing the power of machine learning with actionable probability predictionsJoin Directors of Accounts Alex Noyes and Nick Haggerty, as well as Director of Marketing, Perry McDermott and Senior Data Scientist, Thibault Dody as they discuss real applications for probability scores.Faraday on Sep 7, 2023
Building predictive features that add meaningful value for customersJoin Faraday's David Small and AccuLynx's Mark Rattin for an insightful joint webinar that explores how you can harness Faraday's API for business growth.Faraday on Aug 28, 2023
How to target direct mail campaigns using FaradayHow to use each feature in Faraday to create predictions that enable you to accurately target direct mail campaigns through propensity predictions.Pat Doherty on Aug 25, 2023
An Einstein lead scoring alternative for B2C companies on SalesforceSalesforce’s Einstein lead scoring addon is more attractive on paper than in practice. Learn how an alternative enables you to incorporate more than just lead data, while also scoring net new leads.Pat Doherty on Aug 24, 2023
Predictive personalization: Using machine learning to personalize customer experiencesExplore the benefits of predictive personalization & the impact it can have on your marketing strategy through rich, effective customer insights.Pat Doherty on Aug 17, 2023
Churn prevention: How to reduce customer churn using machine learningLearn the benefits of focusing on churn prevention, churn prevention strategies, and the importance of predicting churn.Pat Doherty on Aug 4, 2023
Direct mail marketing tactics you need to know aboutJoin Faraday's Directors of Accounts Alex Noyes and Nick Haggerty, as well as Director of Marketing Perry McDermott, where they discuss modern direct mail targeting and personalization tactics you can use to get better results from your campaigns.Faraday on Aug 3, 2023
Personalized direct mail: How can direct mail be personalized at scale?Learn the benefits of personalized direct mail marketing, how to personalize your direct mail campaigns, and how to use predictive analytics to maximize impact.Pat Doherty on Jul 27, 2023
Using churn predictions to improve retention ratesJoin Faraday's Directors of Accounts Alex Noyes and Nick Haggerty, as well as Director of Marketing Perry McDermott, where they dive into why brands are investing heavily in retention, and how to do it effectively.Faraday on Jul 21, 2023
Using predictive lead scores to improve conversion rates and reduce CACJoin Strategic Account Manager, Nick Haggerty, and Director of Marketing, Perry McDermott, as they walk through how you can utilize Faraday's predictive lead scoring capabilities in your acquisition strategy.Faraday on Jun 30, 2023