The AI black box is a liability. Here’s how we make predictions transparentAI shouldn't be a black box—Faraday makes every prediction transparent, explainable, and trustworthy, giving teams full visibility into how and why decisions are made.Nate Novotny & Ben Roseon Apr 28, 2025
Faraday isn’t just a powerful predictive hammer - it’s the whole data science toolboxFaraday is more than just powerful AI or unified data—it’s a flexible platform built to meet brands exactly where they are, no matter their goals or level of sophistication.Robin Spencer & Ben Roseon Apr 25, 2025
Behind the price tag: What you’re actually paying for with FaradayFaraday’s pricing reflects not just software, but a full strategy, expert support, and proven ROI—designed to drive real business outcomes from day one.Robin Spencer & Ben Roseon Apr 25, 2025
Not your average lookalike: How Faraday makes finding your next best customers easierFaraday builds smarter lookalike audiences by modeling real-world behaviors—not just demographics—so you can find the people most likely to convert, not just the ones who look the part.Darren Sawyers & Ben Roseon Apr 18, 2025
Identity matching makes or breaks your predictive strategyYour predictive model is only as strong as your data’s match rate—because if you can’t resolve who’s in your list, you can’t predict what they’ll do.Chris Thomas & Ben Roseon Apr 17, 2025
The economy is in flux, but cutting predictive modeling could cost your next lifetime customerIn uncertain markets, cutting predictive modeling might seem like a quick budget win—but it risks losing the high-value, loyal customers that drive long-term growth.Nate Novotny & Ben Roseon Apr 17, 2025
Supercharge your lead acquisition with Faraday + LeadConduitLeadConduit is an extremely powerful tool on its own, but when combined with Faraday’s predictive datapoints, it becomes a real-time decision engine that helps you prioritize high-value leads before you ever place a bid.Chris Thomas & Ben Roseon Apr 11, 2025
Making sense of feature importance: Why 3% matters more than it might seemFeature importance in Faraday Outcomes and Recommenders shows which datapoints—like age or buying habits—had the biggest impact on the model’s predictions, helping you understand not just what drove decisions, but how and why.Ben Roseon Apr 10, 2025
Finding the sweet spot in direct mail: Cost-effective targeting with AI-optimized EDDMFaraday’s AI-optimized EDDM strikes the perfect balance between high-cost, well-targeted direct mail campaigns and low-cost, low precision EDDM by identifying the most profitable carrier routes, maximizing impact while minimizing waste.Ben Roseon Apr 4, 2025
Are you ready for your pre-purchase holdout validation?Validate Faraday’s predictive accuracy risk-free with a holdout test—just upload your data, and we’ll prove our models work before you commit.Nate Novotny & Ben Roseon Mar 28, 2025