Faraday’s interns built an even smarter Persona pipeline, here's how it worksFaraday’s interns built an automated pipeline that analyzes Persona datapoints and generates ready-to-use marketing reports—turning complex data into clear messaging, product recommendations, and strategic insights.Zach Fu & Ben Roseon Jun 26, 2025
Behind the numbers: The methodologies Faraday uses to turn ROI into valueFaraday’s strategic approach to ROI uses tailored analysis methods—like holdout testing, longitudinal studies, and relative comparisons—to deliver insights that actually reflect each client’s unique goals, constraints, and campaign impact.Chris Waite & Ben Roseon Jun 26, 2025
Gauge homeowner financial readiness from day one—with FaradayFaraday’s AI helps you identify financially ready prospects from the very first touch—cutting waste, accelerating sales, and scaling growth responsibly.Robin Spencer & Ben Roseon Jun 17, 2025
Why smarter CRM experiences need smarter dataSmarter CRMs need smarter data—because even the best AI can’t deliver useful insights if it’s working with outdated or incomplete records.David Small & Ben Roseon Jun 12, 2025
Just launched: the Faraday Predictor LeaderboardThe Faraday Predictor Leaderboard offers a live, filterable view into the traits driving the most predictive lift across industries—giving you a real-time peek into what’s working in AI-powered marketing today.Faradayon Jun 9, 2025
How Faraday protects your data during testingFaraday takes a variety of measures to protect your data during pre-purchase model validation, here's the TLDR.Nate Novotny & Ben Roseon Jun 9, 2025
What sets Faraday’s data services apart?Faraday’s data append services stand out by combining a seamless user experience, AI-ready high-quality data, and hands-on expert support—so you spend less time managing data and more time using it.Andy Rossmeissl & Ben Roseon Jun 9, 2025
How to shape your deployments: a guide to filters, formats, and moreA practical guide to customizing Faraday deployments—from filters and formats to geography and output structure—so your predictions arrive ready for action.David Small & Ben Roseon Jun 4, 2025
Predictive vs. traditional lead scoring, for dummiesA non-technical guide to why predictive lead scoring outperforms traditional methods—and how Faraday makes it transparent, scalable, and ready to use.Ben Roseon Jun 4, 2025
More visibility into how your models are made: strategies now available in the API and DashboardFaraday now surfaces the modeling strategies used to build Outcomes—via API and dashboard—bringing deeper transparency and auditability to how predictions are made.Andy Rossmeissl & Ben Roseon Jun 2, 2025