Finding the sweet spot in direct mail: Cost-effective targeting with AI optimized EDDMFaraday’s AI-optimized EDDM strikes the perfect balance between high-cost, well-targeted direct mail campaigns and low-cost, low precision EDDM by identifying the most profitable carrier routes, maximizing impact while minimizing waste.Ben Roseon Apr 4, 2025
Are you ready for your pre-purchase AI agent validation?Validate Faraday’s predictive accuracy risk-free with a holdout test—just upload your data, and we’ll prove our models work before you commit.Nate Novotny & Ben Roseon Mar 28, 2025
Noticed a change in your score reporting? Here’s how score aggregation is improving your resultsScore aggregation improves prediction accuracy and stability by averaging scores from similar groups rather than estimating individual scores from aggregated traits.Thibault Dody & Dr. Mike Mustyon Mar 26, 2025
Preparing your data for seamless ingestion - a technical guideTo get started with Faraday, proper data ingestion is essential. This article offers a technical overview of the processes and best practices for preparing and ingesting your data into Faraday's system, ensuring fast and accurate predictions.Chris Thomas & Ben Roseon Mar 21, 2025
Preparing your data for seamless ingestion - a marketer's overviewTo deploy predictive models effectively with Faraday, clients need to start with clean, well-structured data that aligns with their business objectives, ensuring smooth ingestion and accurate predictions. This blog serves as a high-level introduction to this process.Chris Thomas & Ben Roseon Mar 21, 2025
The unexpected data that powers smarter predictionsFaraday's Identity Graph (FIG) includes unexpected customer traits—like "roof type" or "interest in boating"—and detects patterns amongst them that humans might miss, helping businesses make smarter, data-driven decisions.Ben Roseon Mar 20, 2025
Direct mail lead suppression for financial services clientsFaraday’s predictive lead suppression leverages AI to remove low-intent leads from direct mail campaigns, helping financial services companies quickly maximize marketing efficiency and ROI by only targeting high-value prospects.Faradayon Mar 13, 2025
Faraday vs. Think Unlimited: Our core differentiatorsFaraday outshines competitors like Think Unlimited with real-time scoring, a richer data set, transparent predictions, flexible integrations, expert support, and a fully API-based platform.Ben Rose & David Smallon Feb 27, 2025
The modern marketer’s guide to personalization at scaleConsumers are demanding personalized content at an increasing rate, but personalization at scale has traditionally been out of reach for many brands. Using a customer insights platform makes true personalization at scale more accessible than ever.Pat Dohertyon Feb 14, 2025
Unlocking authentic personalization at scale with FaradayJoin Faraday Strategic Account Managers Alexandra Noyes and Nick Haggerty as they dig into how clients are leveraging Faraday's bespoke, AI-generated personas.Faradayon Feb 5, 2025