How Faraday protects your data during testing

Sharing data for testing is a big step, and we know that sending anyone your closely guarded trove of customer information can be a little scary. That’s why, at Faraday, we take clear, deliberate steps to eliminate any risk to your records.

Here’s what to know about how we handle your data, in plain terms.

NDA: At a glance

To start, we make sure the rules are clear on both sides: we’re bound by a mutual NDA, meaning confidentiality goes both ways.

Here are some key points that keep you secure:

• As a data processor under data privacy laws, any data a client or prospect shares with us is used solely for providing our services or running agreed-upon tests. So when you send us your data, you can feel secure in knowing exactly what it will be used for and when.
• Data security is our top priority. We’re SOC 2 Type II audited, read the next section to learn more.
• Our mutual NDA ensures that any data you share is protected by strict confidentiality obligations.

Security: We've got the receipts

At Faraday, we take data security seriously. That’s not just talk—we’re independently audited, fully encrypted, and built to comply with modern privacy laws. Whether you're testing data or running production campaigns, your information stays safe, confidential, and under your control.

Here’s how we do it:

• SOC 2 Type II audited: We undergo regular third-party audits to ensure our security controls are working as designed. This certification covers data protection, availability, and confidentiality across our systems.
• Compliant with major privacy laws: Faraday operates as a data processor/service provider under regulations like GDPR and CCPA. That means we only use your data for the agreed-upon purposes—and never for our own gain.
• Fully encrypted: All customer data is encrypted both at rest and in transit using industry-standard protocols. No shortcuts.
• Minimum internal access: Access to data is tightly restricted, even within your own brand’s workspace. Only the team members directly responsible for running your project can view your data. (For example, the person writing this post—a marketer—has never seen a client record.)
• Siloed accounts: Your data is never pooled with other clients’ data for modeling or analysis. Each account is kept fully separate, and customer-level data is only ever used to train models for your specific use case.

Want to dig deeper? Take a look at our security page.

Validation: See it before you believe it

And why do we ask for your data before you buy?

Transparency and evidence matter. At Faraday, we don’t believe in taking on clients we can’t generate value for. That’s why we conduct a complimentary holdout test by default, before you ever commit. This test only shows how well we can model on your data, with your data, so it requires an upload prior to signing up.

• We don’t just tell you our agents are working, we show you. To accomplish this, we run secure, real-data tests to validate Faraday’s performance before any commitment is made.
• With these initial models, you’ll see the impact of our predictions on your specific use case, with your individual data (enriched with the Faraday Identity Graph), not just a generic demo.
• No black box, no sales fluff, just results you can evaluate firsthand.
• The results are yours to explore—you’ll see performance before making any commitment.

Want to know how that works? Take a look at this blog about how Faraday validates our models using your unique data.

In conclusion

Protecting your data is one of the most important things we do at Faraday. Our platform doesn’t work unless your data is safe—and we take that responsibility seriously. Hundreds of brands have trusted us with their data, and we’re proud to say this is one area where we consistently shine.

If you still have questions or concerns, don’t hesitate to reach out. We’re here to help.