Leveling up your Klaviyo lists with Faraday personas

Klaviyo made a big splash last year, bringing entry-level predictive scoring to their massive audience. And we love it—the industry is catching up to what we’ve been doing for years. With AI-powered tools like predictive analytics, personalized product recommendations, and advanced sentiment analysis for their emails lists, Klaviyo is giving marketers powerful capabilities to forecast customer behavior, personalize messaging, and automate campaigns. But if you’re looking to take it to the next level, there’s a critical missing piece: deep consumer insights powered by third-party data.

Klaviyo’s predictive tools, and their limitations

Klaviyo’s AI tools offer a solid foundation for email marketers, helping to predict engagement and automate messaging. But recent changes—including increasing costs and stricter policies around active contacts and list sizes—are making efficiency more important than ever.

Though Klaviyo’s AI is powerful, their analysis is also stymied by its lack of inclusion of third-party data. This type of rich demographic and behavioral data inherently improve the depth, nuance, and critically, speed-to-deployment of predictive models. It also radically improves the accuracy and value that they can be expected to produce.

Only with this type of rich third-party data can marketers expect to achieve the highest levels of speed and precision with their predictive marketing, and that’s where Faraday’s built-in integrations comes in.

Optimizing Klaviyo lists with Faraday personas

Integrating Faraday’s personas and customer segmentation capabilities into your existing Klaviyo stack takes your email lists to the next level, allowing you to gain deep insights that Klaviyo alone can’t provide.

With Faraday, you can segment your email lists not just by basic engagement metrics but by demographics, life events, property details, and other behavioral signals. This level of insight empowers you to tailor content, messaging, and campaigns that are perfectly suited to your audience. Whether it’s understanding the impact of a new home purchase or identifying consumers in a particular life stage, Faraday’s data-driven approach helps you reach the right people at the right time with the most relevant messaging.

By adding these third-party insights to your Klaviyo platform, you unlock smarter segmentation, faster insights, and a deeper understanding of your customers—making your email marketing more efficient, relevant, and impactful.

The inclusion of this this data improves your Klaviyo lists by:

• Building smarter segments based on real-world demographics, life stages, and property data.
• Refining automated journeys to align with consumers’ actual behaviors and preferences.
• Improve conversion rates by sending the right message to the right people at the right time.

The cold start problem—and how to overcome it

An additional benefit of integrating third-party data into your Klaviyo stack is the ability to avoid the cold start problem, a classic challenge faced by many marketing tools, including Klaviyo’s out of the box predictive scoring. While these tools are able to generate generally accurate predictions on long time customers using only first-party data, they quickly run into issues when targeting leads or recently acquired customers with very little observed behavior.

In these cases, the model struggles to quickly generate meaningful insights, as it lacks the foundation of prior data to build from. This delay in data accumulation can significantly limit the effectiveness of campaigns until enough data has been collected.

Faraday inclusion of our third-party data eliminates this barrier by enabling you to build highly targeted customer segments right from the start. Instead of waiting months for data to accumulate, Faraday’s built-in data provides immediate insights, empowering you to craft campaigns optimized for engagement and conversion from day one. Without waiting for slow data accumulation, you can launch campaigns quickly with confidence.

So who will actually convert? Let’s find out.

Your Klaviyo lists might still be growing, but are they optimized for conversion? Are you maximizing their value-generating potential? With Faraday, you can build a free persona model and see for yourself. Think of all the ways you could use this—better segmentation, more precise messaging, and automated journeys that actually resonate.

Klaviyo is a great start for any email marketing, but Klaviyo + Faraday together can take your email marketing to the next level!