Data catalog

Adult 35 to 44 gender presence

Indicates the presence and gender of adults aged 35 to 44 in a household.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
adult_35_to_44_gender_presence
CategoryDemographyfig/demography
UnitNot applicablenull
Type Textstring
Statistical type Nominalnominal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Not applicable