Data catalog
Community focused donation quintile
Ranks an individual into five tiers based on their donations to community-focused causes. These donors have a strong sense of community and are active with causes that are national yet local. They align with causes they can relate to and may have helped them in the past.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | community_ | |
| Category | Civic | fig/civic |
| Unit | Quintile | quintile |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher percentage means higher relative spending in this activity. | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
1 | 0-20% |
2 | 21-40% |
3 | 41-60% |
4 | 61-80% |
5 | 81-100% |