Data catalog

Home gym owner likelihood

Ranks an individual's likelihood to have a home gym, modeled based on whether the household have at least one aerobic machine (treadmill, stationary bicycle or bike trainers, elliptical trainer, stair-stepper, rowing machine) and at least one strength machine (free weights for workouts at home, e.g., dumbbells; weight machine for home workouts; other large fitness equipment, e.g., specialty machines; other small fitness equipment, e.g., bands).

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
home_gym_owner_likelihood
CategoryLifestylefig/lifestyle
UnitRankrank
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Higher number means a greater ranked likelihood.