Internet connected fitness user likelihood

Ranks an individual's likelihood to use internet connected fitness products, modeled based on whether any household members subscribe to a paid fitness program for home workouts, or do any home exercise machines (treadmill, stationary bicycle or bike trainers, elliptical trainer, stair-stepper, rowing machine, weight machine, other large fitness equipment) connect to the internet through a paid subscription (e.g., for live access, for streaming workout programs, for connecting/sharing stats to social media).