Data catalog
Mid priced womens apparel and accessories spending quintile
Ranks individuals into five tiers based on how much they spend in the mid-price women's apparel and accessories category. The 12-month average spend is $79-$149.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | mid_ | |
| Category | Lifestyle | fig/lifestyle |
| Unit | Quintile | quintile |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher percentage means higher relative spending in this activity. | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
1 | 0-20% |
2 | 21-40% |
3 | 41-60% |
4 | 61-80% |
5 | 81-100% |